Getting members to stay active and engaged in your community is important. You can’t have a successful community without loyal, active and dedicated members. Making them feel special and valued is essential.
Power members are your community’s cheerleaders. They’ll spend ridiculous amounts of time in your community, welcome new members and create new content. They do have a downside, though.
When managing and building your community, you will lose members. Some will silently vanish. Others will make a noise when they leave. Tread carefully. See opportunity. Fight, but remain honourable.
For a community to be successful it needs to be based on strong relationships. You can’t develop a relationship with your members if you are impersonal. Effort doesn’t matter. Being personal does.