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Community building doesn’t always begin at home
Most online communities open their doors too early. If a community is publicly launched without content or members, it is unlikely to succeed. Start your community building efforts early if you want to maximise your chances of success.
How are you rewarding members of your online community?
If members of your online community don’t feel valued, they are less likely to contribute. By rewarding your members, you ensure they are recognised. This will lead to a far stronger community.
Newsflash: Building an online community is hard work
Don’t wait until your community has launched before realising how much hard work is involved. This isn’t a part-time job. This is going to take time and effort. It will require patience and determination. You are going to be working hard.
Member count: Not a measure of community building success
The strength of an online community cannot be measured by the number of members it has. Just because a community has a large number of members, it doesn’t mean they are all active and engaged with the community. Look elsewhere for better metrics.
Important community building questions
It’s time to reduce the number of online communities that fail. You can’t expect to build a successful online community if you don’t know why you want one. Please download and share my list of community building questions.
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