A lesson in community building from Myspace

by Martin Reed on 9 June 2011 in Snippets

Remember when you joined Myspace and the first person you found on your list of friends was Tom?

If you need help on Facebook, who do you turn to? If you don’t have many friends but want to get started building a new social circle on Facebook, where do you start?

Let’s be realistic. Millions of emails being sent to one individual made it impossible for Tom to personally respond to all of them. However, he was a human face for Myspace. He gave the site a feeling of being personal – a site where you could email the (co-)founder. A site where the man behind it used the service, too. He shared and got involved. He led by example.

It was a good idea then, and still is to this day. It’s the gesture that counts – make sure you’re available and visible for members of your online community and make sure you’re using it, too.

Just don’t go hogging the limelight.

Share this community building advice

1 comment

Similar Posts

Previous post:

Next post:

{ 1 comment }

Jill Biddington June 9, 2011 at 3:46 pm

Thank you Martin,
How I enjoy the clarity of your thinking in keeping the spark in communities on the web.

As I surf around community websites that I have been part of for years, I find myself wondering how easy it is to lose that sense of people based community and for those who own the sites to take the people and relationships within the community for granted and disappear into the infrastructure.

It’s a wonderful reminder to reflect on what is important in communities – being real people :)

Always a pleasure to read your articles.