Remember when you joined Myspace and the first person you found on your list of friends was Tom?
If you need help on Facebook, who do you turn to? If you don’t have many friends but want to get started building a new social circle on Facebook, where do you start?
Let’s be realistic. Millions of emails being sent to one individual made it impossible for Tom to personally respond to all of them. However, he was a human face for Myspace. He gave the site a feeling of being personal – a site where you could email the (co-)founder. A site where the man behind it used the service, too. He shared and got involved. He led by example.
It was a good idea then, and still is to this day. It’s the gesture that counts – make sure you’re available and visible for members of your online community and make sure you’re using it, too.
Just don’t go hogging the limelight.