A lot of people setup a website in order to make money. A good way of monetising your website is through advertising – but be careful when implementing advertisements as they can affect the credibility of your site.
Always remember that your website is a brand. You work hard at building this brand, so do not make the mistake of ruining your credibility through bad choices when it comes to advertising.
How can advertising affect your brand?
Let’s say your website is looking to position itself as an authority on share trading. You have worked hard building a serious, business-like design and have packed your site full of authoritative articles. You decide to add advertising to your website, and now your visitors are greeted with banners asking you to ‘Rate Paris Hilton’ or ‘Download Speaking Smileys’. I am sure you can imagine that this does your credibility no good at all.
Ensure advertising complements your website
You are looking to make money by placing advertising on your website, right? Advertising works best when the ads served are relevant and appropriate to your audience. A website offering advice for recovering alcoholics should not really advertise online alcohol venders! Similarly, a website aimed at children should not contain advertising for online gambling. Keep adverts relevant to your website – they should always complement your content.
Choose your ad formats carefully
I am sure we can all think of ads we have come across that are so intrusive you end up leaving the website they are on. You don’t want this to happen to your site. By all means place your ads in prominent positions but ensure they do not distract your visitors from your website’s content – that is after all, what your visitors came to your site to see.
Avoid pop-ups at all costs, and consider avoiding those banners that flash and flicker so fast they can trigger epileptic seizures.
Avoid advertising on your index page
I carry absolutely no advertising on the index page of Just Chat. Sure, it costs me money by keeping that page ad-free but the last thing I want to do is send visitors to other websites before they have given my one a chance!
Think carefully before adding adverts to your index page – remember, this is the first page a visitor to your site will see. The last thing you want to do is lose them before they have seen what your site has to offer.
Be sure to think carefully when placing ads on your site. I recommend you ask yourself the following questions:
- Does the advertising add any value for your site’s visitors?
- Is the advertising complementary to your website?
- Is the advertising appropriate for your website?
- Does the advertising distract from your website’s content?
- If using an ad network, do you have the ability to block undesirable ads?
As long as you think your advertising strategy through, advertisements can add value for your users and yourself through advertising revenue. Always remember that advertising revenue should be seen as a bonus for having good content, not as a substitute for it!