I have been reading a few different blogs and forums lately and was surprised that many of them recommend new blogs disable the ‘add comments’ feature. Their argument is that enabling comments only for them not to be used damages your blog as it makes it obvious that you have a low number of visitors.
Disabling comments on your blog is a mistake
Lets apply that argument to another scenario. I have recently setup a shop, I have nice big windows so people can see what is inside – everyone gets to see the content of my shop. Unfortunately the shop is new, so I don’t get many customers. Therefore I don’t bother going in to open up – I keep the door locked and stay at home.
This is exactly what you are doing if you are disabling comments because you are worried nobody will post.
Sure, your blog may be brand new and only 1% of visitors will leave a comment – but that 1% could be the start of things to come. That 1% may post a fantastic comment that compels others to reply. By disabling comments you are only guaranteeing one thing – your blog will never receive any comments!
I came across a blog recently with an article that really interested me. I went to leave a comment, but was told that comments were disabled. I left the blog and didn’t bookmark it. I no longer even remember the name of that blog. The thing is, had comments been enabled I would have posted a comment and bookmarked the blog so I could see if my comment had attracted any replies.
Comments are a great feature of blogs. Turning them off because you don’t think people will use them for whatever reason is perhaps the biggest mistake a blog owner can make. Seeing the phrase ’0 Comments’ will not put a reader off – their primary reason for visiting your blog is to read the content that you have written.
Reinstate the comments facility, encourage users to comment by making your blog link love enabled, create content that inspires debate – just don’t setup a shop without unlocking the door!