One of the reasons for the success of Google AdSense is its relative effectiveness at understanding the content of your site and showing ads relevant to your site’s theme.
If you want to make money from your website it is essential that you ensure your advertising is always relevant and appropriate for your audience.
Why advertising should be relevant to your content
People come to your website for your content, pure and simple. They do not come to your site to see your latest monetisation attempts or your newest and greatest banner ads.
Visitors are attracted to your content and return to devour fresh content that is interesting and relevant to them.
If your advertising is not relevant to your site’s content, people will be far less interested in the messages your advertisers are trying to get across. Sure, some of your visitors may click through out of curiosity or because they have wide-ranging interests. Why take this risk, though?
Why advertising should be appropriate to your audience
You should know your audience better than anyone. You should know what their interests are, and you should be aware of their general demographics.
You should already be catering to your audience through your site content – you choice of advertising should be no different. By ensuring your advertising is relevant to your audience, you are increasing the chances of them taking an interest in your advertising, clicking through and making you money.
Consider your advertising carefully
Running ads that are irrelevant to your audience and content is a waste. Ads can be distracting to your content – you need to ensure that if you publish them, they are complementary to your website.
If you are struggling to think of related subjects for your website, try Google’s Keyword Tool – enter the main keywords for your site and see what related keywords Google suggests. You can then consider publishing advertising based on the suggested subject areas.
I find that dating websites work particularly well for many online communities – people join communities to interact with other people and dating websites also attract those looking to interact with others. Just Chat earns a good proportion of its revenue through dating affiliate programs.
Never make the mistake of publishing irrelevant advertising on your site. Keep your ads targeted to your audience and your content – you will achieve far better results, far better revenue, and far happier visitors as a result.