Many conversations that start in online communities suffer a premature death.
For a real, meaningful conversation to develop, you want to see a few committed members keep it going. They need to bounce their opinions off one another and get into a debate. They need to ask questions, and get answers. Most of the time this doesn’t happen – members forget to check in on discussions and they miss questions that are directed their way.
An easy way to keep community discussions alive is to send an email notification to members when someone contributes to a discussion they’re involved in. Most community platforms offer this feature, but it’s normally off by default. Switch it on.
A member has already shown an interest in a certain discussion by getting involved so it stands to reason that they’d like to know when someone else contributes so they can follow the conversation.
Make this small change (make sure members can still opt-out if they wish) and you’ll see longer, livelier and healthier conversations in your online community.