Avoiding groupthink in online communities

by Martin Reed on 10 July 2014 in Snippets

An unavoidable cliché: variety is the spice of life.

Something to be aware of as a community manager, though.

Your community learns from your leadership. They learn what the community’s accepted behaviors and norms are.

What you do influences the culture of your community.

Make sure you’re not creating the same type of content over and over again.

More importantly, make sure you’re not rewarding the same type of behavior over and over again.

If you’re always directing the spotlight at community members who are making the type of contributions you want to see in the community, you’ll be attracting more of the same.

Useful and valuable content, no doubt.


When everyone thinks the same, when everyone concedes their opinion to the stronger personalities, when everyone is scared to go ‘against the grain’, your community becomes dull and lifeless.

It’s your job to stir the pot and make sure things stay interesting.

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