I am amazed by the number of blogs I come across that promise to impart tips and advice on how to make money online. I am even more amazed when I do some digging around and find some of these money making ‘gurus’ are pulling in little more than $50 a month!
Research and ensure credibility
Let’s say you want to start up a blog with the goal to make money from it. There are a thousand and one blogs on how to make money online, and from blogs in particular. Most of them are rubbish – they are simply jumping on the blogging train and looking to make a quick buck by imparting advice they read elsewhere.
Web users are lazy – including many of those that want to make money online. They will come across a blog containing advice on how to get rich and accept all the information as gospel. Most will not do any research into the author to establish the credibility of the advice.
It can be extremely easy to determine the credibility and authority of a blog author – let’s use Darren Rowse’s ProBlogger as an example.
Screenshot of ProBlogger’s ‘About’ section
In this example, information about the blog and its author is clearly displayed on the site. We can easily find out more about the author and determine his credibility from the information provided. The additional detail of having over 23,000 RSS subscribers adds further credibility.
It may also be worth doing further research online to determine what opinions others have about the author – are they well regarded in their claimed area of expertise?
Before you accept advice from anyone, ensure they are a credible source. If someone is offering advice on how to make money from blogging, make sure they are earning good money from blogging! If someone is offering advice on how to build an online community, make sure they have experience in running a successful online community.
Have you taken advice from people before establishing their credibility? What do you think of the explosion in ‘authority blogs’ from authors who don’t seem to have the professed experience or success they claim? Whatever your opinions on this article, share them by leaving a comment below.