Add this to your community manager ‘to do’ list – bring back one inactive member every single day. Instead of trying to attract new members, focus on getting existing members to return and contribute.
A few ways you can do this:
- Find a discussion you think they’ll find interesting and tell them about it.
- Find a discussion about a subject they’re an expert in and encourage them to share their wisdom.
- Find other members they formed friendships with and get those members to drop your AWOL member a line.
You can even bring the entire community in on this. Let’s say a particularly prominent member disappears – make it a community goal for that member to be lured back. Get other members to compete to see who can bring back the most members – special prominence goes to the member who can bring back the really valuable members who have drifted away.
Even if you can’t bring every member back, you’re likely to end up with some valuable feedback.