Community Building & Community Development Articles

4th March, 2010 | Community Management

When an influential community member goes rogue

Your online community is controlled by a relatively small group of influencers or ‘power members’. As a community manager, you face a real dilemma if these members start to cause trouble. Here’s some advice to follow if you find an influential community member goes rogue.



A beginner’s guide to building a presence on Twitter

Twitter is a fantastic tool for building relationships and creating awareness. No community manager can ignore Twitter – whether you’re building a brand new online community or managing an existing one, you should be using Twitter. Just make sure you’re using it properly.



5th January, 2010 | Community Management

New Year’s resolutions for online community managers

Here are some suggested New Year’s resolutions for managers of online communities. You might focus on some of these already, but there is always room for improvement.



15th December, 2009 | Community Management

Online community metrics: numbers you need to pay attention to

Measuring the success of online communities can be difficult as relationships can’t really be measured using numbers alone. However, there are some numbers that can be used to help you determine whether your community is on the right track.



19th November, 2009 | Community Management

Improve your online community in five easy steps

Many online communities falter for the same reasons. Fortunately, if you recognise and identify common mistakes, they are relatively easy to rectify. Follow these five steps to immediately improve your online community.



9th November, 2009 | Community Management

What is an online community manager?

An online community manager means different things to different people and different organisations. In this article, I outline what an online community manager should be doing, and what kind of personality they should have.



29th October, 2009 | Community Management

How to deal with bad apples in your online community

At some stage, you will need to warn or ban members of your online community. Sometimes this can be hard to do – especially if you are banning popular or highly active members. Stay strong and be sensible, and your community will survive.



21st October, 2009 | Community Management

Invigorate your online community by closing it down

If you launched your community too soon, you might be better off closing it down and trying again. If activity and member engagement is poor, consider making membership more exclusive. Closed online communities are attractive online communities.



12th October, 2009 | Community Management

How to build and maintain trust in online communities

Online communities are all about relationships – and you can’t have strong relationships without trust. You need to recognise this and work to create an atmosphere of trust to ensure your community becomes stronger over time.



30th September, 2009 | Community Management

Inside the mind of an online community lurker

It’s great to see your online community’s membership grow. It can be frustrating when those new members don’t get involved, though. Understanding why members aren’t getting involved is the key to increasing member participation.



22nd September, 2009 | Community Management

Don’t lose existing members of your online community

Online communities are naturally dynamic – new members join, old members leave. You can’t build a genuine online community if your member turnover is too high, though. You want to keep hold of existing members for as long as possible.



14th September, 2009 | Community Development | Community Management

How to build an online community

The process of building an online community isn’t terribly difficult. The challenge is in the planning and execution – this takes time and a whole lot of effort. If you have both of these attributes, continue reading and I’ll tell you how to build a new online community.



28th August, 2009 | Community Management

Is it time to give up on your online community?

Most online communities fail. Most people fail to realise that genuine online communities take a lot of time, dedication, effort and persistence to succeed. Sometimes you need to make a decision – has the community failed, or have you failed?



13th August, 2009 | Community Management

Using and assessing feedback from online communities

An online community can keep you in touch with your customers. It can reduce your market research costs. It can help you adapt to change quickly and be more flexible. However, is all the feedback coming from your online community valid?



6th August, 2009 | Community Management

18 Rules of Community Engagement: Book Review

Do you have an online community? Does it have active members? Are you struggling with community engagement? Angela Connor’s new book ‘18 Rules of Community Engagement’ may help. Here is my review.



27th July, 2009 | Community Management

Using pseudonyms to encourage activity in online communities

You can’t build a community if your members aren’t active, engaged and involved. You can’t build a community if it’s only you talking. So, should you register and use multiple accounts in order for your community to appear more active and attractive?



20th July, 2009 | Community Management

A new community manager in an existing online community

Not all online community managers will be with the community from day one. Some may join further down the line – indeed, for most this is probably the case. So how do you ease yourself into existing online communities as the new community manager?



10th July, 2009 | Community Management

Build a stronger online community by empowering your members

The strongest online communities consist of members who feel empowered – they have influence in the community and feel trusted and valued. Empower your community’s members at every opportunity.



2nd July, 2009 | Community Management

How to reduce failed threads and encourage community discussion

Discussion posts without replies don’t make your online community look very attractive to new visitors. Existing members could soon lose interest if their posts are ignored. It’s essential that you ensure failed threads are kept to a minimum.



25th June, 2009 | Community Management

Save time with these community building shortcuts

You want a great online community, but you don’t have the time or desire to spend months or even years developing one. Here are some community building shortcuts for those looking to build a community fast.



18th June, 2009 | Community Management

Community moderator privileges – easy to give, hard to take away

As an online community grows, more people will be needed to help maintain a positive atmosphere. Don’t get too carried away, though – give powers out sparingly. If you change your mind, you’ll find it difficult to take powers back without alienating your most valuable members.



11th June, 2009 | Community Management

Is serious discussion possible in online communities?

Open online communities risk being taken over by an abusive minority or those looking to push their own agenda. The more open you want your community to be, the more you need rules, guidelines and moderation.



3rd June, 2009 | Community Management

Who owns and controls the content in online communities?

Online communities rely on user generated content. If members aren’t creating content, you don’t have much of a community – so what happens when members ask for their content to be removed?



21st May, 2009 | Community Management

Turning ”I’m outta here” into ”I’m back”

Your best community member suddenly disappears. Conversations begin to die down. Your online community is suffering because members are vanishing. Why are these members leaving, and how do you lure them back?



14th May, 2009 | Community Management

Online communities need management buy-in

As a community manager, you need to be focussed on community building. You don’t want to be continuously justifying the community to managers and you don’t want to be distracted by internal politics. You need full management buy-in and support.



95 things I have learnt in 9 years of community building

When it comes to community building, there is no ‘one way’. There are tried and tested techniques, but nothing is guaranteed. Community building is a continuous learning process. Here is what I have learnt over the past nine years.



22nd April, 2009 | Community Management

Are you honest enough to manage an online community?

You can’t build a welcoming, healthy community if members don’t trust each other. If they don’t trust you as the community manager, your community is doomed. If you can’t be honest, get out of the community building business.



15th April, 2009 | Community Management

Give members of your online community a roadmap

Online communities can be overwhelming places for new members. Regardless of your community’s size, some people will just feel lost and end up leaving – even after an initial period of engagement. Keep members active and engaged by providing them with a community roadmap.



7th April, 2009 | Community Management

How to make your online community stronger

A strong online community is a successful online community. Strong online communities can withstand anything – the loss of old members, the introduction of new members and pressure from your competitors. Follow these tips and make strengthening your community a priority.



24th March, 2009 | Community Management

How are you rewarding members of your online community?

If members of your online community don’t feel valued, they are less likely to contribute. By rewarding your members, you ensure they are recognised. This will lead to a far stronger community.



24th February, 2009 | Community Management

Community building means making members feel special

Getting members to stay active and engaged in your community is important. You can’t have a successful community without loyal, active and dedicated members. Making them feel special and valued is essential.



17th February, 2009 | Community Management

Warning: Power members may actually harm your community

Power members are your community’s cheerleaders. They’ll spend ridiculous amounts of time in your community, welcome new members and create new content. They do have a downside, though.



9th February, 2009 | Community Management

When members want to leave your online community

When managing and building your community, you will lose members. Some will silently vanish. Others will make a noise when they leave. Tread carefully. See opportunity. Fight, but remain honourable.



2nd February, 2009 | Community Management

Community building: Be personal or don’t bother

For a community to be successful it needs to be based on strong relationships. You can’t develop a relationship with your members if you are impersonal. Effort doesn’t matter. Being personal does.



26th January, 2009 | Community Management

Your need to be relevant to your community

We act differently in different situations and around different people. We need to be aware of this when it comes to community building. Our personality needs to be relevant to our community and its members.



12th January, 2009 | Community Management

Go the extra mile for members of your community

There is still plenty of room for new online communities. More than enough. Even if your community isn’t new, you still need to be different. You need to stand out from the crowd – you can do this by going the extra mile.



5th January, 2009 | Community Management

What do you have in common with your community’s members?

An online community is no different to an offline community. The fundamental principles are the same. You communicate with others who share similar interests. To do this, you need to find what you have in common.



29th December, 2008 | Community Management

Not all online community members are created equal

Every member of your online community is important, but some are more important than others. You need to identify these members, recognise them and keep them. Sorry, no shortcuts are possible.



8th December, 2008 | Community Management

Managing Online Forums: Book review

If you have tried looking for books offering advice on how to build successful online communities, you will have noticed there isn’t much out there. Managing online forums by Patrick O’Keefe attempts to correct this situation – but is it a recommended read?



3rd December, 2008 | Community Management

Get more members of your online community active

Online community developers and managers appear to be increasingly accepting of inactive members. I don’t like this trend. You should never stop working to increase your proportion of active community members. You can and should get more of your members involved.



Warning: Online communities are resistant to change

“Change” … “Yes we can”. No you shouldn’t, more like – at least when it comes to online communities. Change is the last thing your online community wants or needs. Concentrate on your members and your community – not your website.



18th November, 2008 | Community Management

20 questions for managers of online communities

To manage online communities successfully, you need knowledge. You don’t need to be a genius or an expert in your field, but you do need to learn, remember and understand a great deal of information. Make sure you can answer these 20 questions.



Online community competitions attract mercenaries

Competitions in online communities. Offer some prizes and you’ll attract members, right? Well, maybe – but most of those members will just be mercenaries who will leave as soon as the prizes dry up. These are members you don’t want or need.



17th October, 2008 | Community Management

Post dammit, or else!

One of the biggest challenges facing community managers is encouraging new members to post and create content. Should you force members to introduce themselves before they can access your community in full?



14th October, 2008 | Community Management

No abuse? You aren’t an effective online community manager!

If you want to be a successful online community manager, you have to be able to take abuse. You can’t hide from it and you can’t avoid it. If you do, you will never be an effective manager or leader.



6th October, 2008 | Community Management

Do you want real friends to join your online community?

Encouraging friends and family to join the online communities you manage can have some great benefits. They may well be more eager to post and encourage interaction, but do you really want certain information to be shared?



19th September, 2008 | Community Management

Nobody likes a desperate community administrator

If you want your online community to be a success, you need to be involved in it. You should create content, interact with new members and encourage them to be active. Just don’t come across as desperate, though.



28th July, 2008 | Community Management | Interviews

An interview with Patrick O’Keefe

Today I interview Patrick O’Keefe – the founder and owner of the iFroggy Network which includes seven forum websites. He also published a book entitled ‘Managing Online Forums’ earlier this year which I will soon review on this blog.



2nd July, 2008 | Community Management

How I dealt with a problematic forum user

Moderating online communities can be a real challenge. In this article, I will explain to you how I dealt with an abusive forum member who kept returning and registering with offensive usernames. Be persistent and you will always win.



27th June, 2008 | Community Management

Never forget who is in charge of your online community

For online communities to be successful, members need to feel involved in decision making and the future development of the community. At the same time though, it is important to remember that you are in charge and make the final decisions.



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