Comments on: Common email newsletter mistakes http://www.communityspark.com/common-email-newsletter-mistakes/ Community Building Tue, 31 Jan 2012 16:04:42 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: George http://www.communityspark.com/common-email-newsletter-mistakes/#comment-18261 George Sun, 01 Mar 2009 22:05:14 +0000 http://www.communityspark.com/common-email-newsletter-mistakes/#comment-18261 I am yet to send my first email newsletter (don't have too many visitors on the site in order to start doing something like that) but I would add a couple of - in my view - imporatnt points: --- The emails one sends as a newsletter should be interesting. They should make reader want to visit the website to read more. At some point I was receiving a news summary emails and every time I simply had to visit their website because the titles were very intriguing and fascinating. --- Email format should be determined by the user at the time of subscribing to it. If a user doesn't want HTML format, it should not be forced on him or her. For example, I prefer the simple text - I don't need fancy pictures. If I would like to see those, I'll visit the website. The newsletter is first of all about the news and only then about the fancy stuff. I am yet to send my first email newsletter (don’t have too many visitors on the site in order to start doing something like that) but I would add a couple of – in my view – imporatnt points:
— The emails one sends as a newsletter should be interesting. They should make reader want to visit the website to read more. At some point I was receiving a news summary emails and every time I simply had to visit their website because the titles were very intriguing and fascinating.
— Email format should be determined by the user at the time of subscribing to it. If a user doesn’t want HTML format, it should not be forced on him or her. For example, I prefer the simple text – I don’t need fancy pictures. If I would like to see those, I’ll visit the website. The newsletter is first of all about the news and only then about the fancy stuff.

]]> By: Martin Reed - Blog Author http://www.communityspark.com/common-email-newsletter-mistakes/#comment-15684 Martin Reed - Blog Author Thu, 17 Jul 2008 00:32:00 +0000 http://www.communityspark.com/common-email-newsletter-mistakes/#comment-15684 <strong>OC</strong> - More important is who are you emailing and where did you get their emails from? I would never email someone without their prior permission. I would never buy mailing lists from a third party, and I would certainly never contact my subscribers every single day! OC – More important is who are you emailing and where did you get their emails from? I would never email someone without their prior permission. I would never buy mailing lists from a third party, and I would certainly never contact my subscribers every single day!

]]> By: OC Web Design http://www.communityspark.com/common-email-newsletter-mistakes/#comment-15485 OC Web Design Tue, 01 Jul 2008 18:19:31 +0000 http://www.communityspark.com/common-email-newsletter-mistakes/#comment-15485 Yeah I've made the mistake of sending emails too frequently before with certain lists. It really depends on the market and the responsiveness of the list. Some good marketers email their list every day, and it works for them because they are offering value... mainly those in the internet marketing niche do this quite a bit, but some lists are so responsive that it's ok to do... you have build trust and add value for your subscribers, and you can blast them out like crazy. lol Yeah I’ve made the mistake of sending emails too frequently before with certain lists. It really depends on the market and the responsiveness of the list. Some good marketers email their list every day, and it works for them because they are offering value… mainly those in the internet marketing niche do this quite a bit, but some lists are so responsive that it’s ok to do… you have build trust and add value for your subscribers, and you can blast them out like crazy. lol

]]> By: Martin Reed - Blog Author http://www.communityspark.com/common-email-newsletter-mistakes/#comment-14841 Martin Reed - Blog Author Mon, 12 May 2008 18:40:46 +0000 http://www.communityspark.com/common-email-newsletter-mistakes/#comment-14841 <strong>Public</strong> - Thanks for your kind comment; I am glad you enjoyed the article. Public – Thanks for your kind comment; I am glad you enjoyed the article.

]]> By: Go Public http://www.communityspark.com/common-email-newsletter-mistakes/#comment-14726 Go Public Tue, 06 May 2008 16:21:10 +0000 http://www.communityspark.com/common-email-newsletter-mistakes/#comment-14726 I was just working on setting up a new autoresponder series, and working with a new list... so I did some searches and found this post. Perfect timing! Small tips like this help businesses grow and keep money flowing into our pockets because we can learn from the mistakes of others. Thanks for the pointers. I was just working on setting up a new autoresponder series, and working with a new list… so I did some searches and found this post. Perfect timing!

Small tips like this help businesses grow and keep money flowing into our pockets because we can learn from the mistakes of others. Thanks for the pointers.

]]> By: Martin Reed - Blog Author http://www.communityspark.com/common-email-newsletter-mistakes/#comment-13812 Martin Reed - Blog Author Wed, 20 Feb 2008 14:22:54 +0000 http://www.communityspark.com/common-email-newsletter-mistakes/#comment-13812 <strong>Fred</strong> - Thanks for your comment and the link; I am sure many of this blog's readers will find it of interest. Fred – Thanks for your comment and the link; I am sure many of this blog’s readers will find it of interest.

]]> By: Web Fred http://www.communityspark.com/common-email-newsletter-mistakes/#comment-13792 Web Fred Tue, 19 Feb 2008 01:36:03 +0000 http://www.communityspark.com/common-email-newsletter-mistakes/#comment-13792 There's a few good thing here. The problem is that even when you have content and the newsletter is wanted you can still run into alot of problems, typicaqlly with outlook. I found a good post about common Outlook errors in newsletter campaigns explaining how to prevent issues client-side - http://www.demonzmedia.com/DemonzBlog/?cat=1 Also, I think tracking is really important in detecting errors with newsletters. There’s a few good thing here. The problem is that even when you have content and the newsletter is wanted you can still run into alot of problems, typicaqlly with outlook. I found a good post about common Outlook errors in newsletter campaigns explaining how to prevent issues client-side -
http://www.demonzmedia.com/DemonzBlog/?cat=1

Also, I think tracking is really important in detecting errors with newsletters.

]]> By: Martin Reed - Blog Author http://www.communityspark.com/common-email-newsletter-mistakes/#comment-12890 Martin Reed - Blog Author Fri, 16 Nov 2007 18:55:52 +0000 http://www.communityspark.com/common-email-newsletter-mistakes/#comment-12890 <strong>San Diego</strong> - I agree that frequency of emails does depends on your list and the expectations they have. If people are aware they will be receiving daily emails (for example for time limited offers), then that's fine. An updated on every new post made on your forum sent every day would be a little too much, though. It's all about being sensible and finding the right balance for your own members. San Diego – I agree that frequency of emails does depends on your list and the expectations they have. If people are aware they will be receiving daily emails (for example for time limited offers), then that’s fine. An updated on every new post made on your forum sent every day would be a little too much, though.

It’s all about being sensible and finding the right balance for your own members.

]]> By: San Diego Personal Injury Attorney http://www.communityspark.com/common-email-newsletter-mistakes/#comment-12885 San Diego Personal Injury Attorney Fri, 16 Nov 2007 10:10:43 +0000 http://www.communityspark.com/common-email-newsletter-mistakes/#comment-12885 Newsletter mistake #3 depends so much on your list. Tellman Knudson has some huge lists that he emails almost every day with promotions, but he is still one of the most successful internet marketers. Newsletter mistake #3 depends so much on your list. Tellman Knudson has some huge lists that he emails almost every day with promotions, but he is still one of the most successful internet marketers.

]]> By: Martin Reed - Blog Author http://www.communityspark.com/common-email-newsletter-mistakes/#comment-12718 Martin Reed - Blog Author Mon, 29 Oct 2007 19:15:44 +0000 http://www.communityspark.com/common-email-newsletter-mistakes/#comment-12718 <strong>segnala sito</strong> - You <em>can</em> receive good return traffic, as long as you run your newsletter campaigns effectively. If you make mistakes, you may actually alienate your members and damage your website's traffic and reputation. segnala sito – You can receive good return traffic, as long as you run your newsletter campaigns effectively. If you make mistakes, you may actually alienate your members and damage your website’s traffic and reputation.

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