You don’t need a fancy website to build an online community.
Going to your audience is far easier (and often more effective) than trying to get your audience to come to you.
Unfortunately, it’s all too easy to trip up and do this all wrong.
The big (and common) mistake
Simply spend money and bombard your audience with ‘relevant ads’ on social networking sites. Talk about yourself. Share corporate news. Fill News Feeds with product photos and price reductions.
That’s not building community, though. Or goodwill.
Instead, take a look at what smaller, local businesses are doing. They often do a far better job than any of the big brands.
Kelly’s Brighton Marina on the Nehalem Bay in Oregon, is a small local business. They are extremely active on Facebook.
They keep it personal. They aren’t writing about themselves all the time.
Instead, they write about (and share pictures of) the experience of being a part of their marina.
Lots of happy faces. Lots of stories. Tourists posing with their crab catches. Photos of Kelly, the owner, having fun and not taking himself too seriously.
Every post made on their Facebook page gets noticed. Likes and comments abound.
Customers share their stories and their experiences. Those who haven’t been or weren’t there on a specific day feel as though they’ve missed out.
They’re building a vibrant, active online community on Facebook in exactly the right way – for a financial outlay of $0.
Guess what? You can do the same.