Community building success from just one new member

by Martin Reed on 14 February 2014 in Snippets

One community member can make a difference

In the early stages of community building, you’ll spend a lot of your time attracting new members.

You’ll seek out your ideal members, build relationships with them and invite them to join your community.

There’s no denying that this can be a labor intensive process.

Getting members on board one by one may seem like a lot of work (even too much work), with relatively little payback.

However, what many inexperienced community managers don’t realize is that most online communities reach critical mass thanks to a small group of hardcore members (as few as five – or even fewer).

These members are obsessed by your community.

They come up with new topic ideas, keep discussions alive, and make your community more attractive and inviting.

So, next time you’re wondering whether it’s worth all the time and effort you’re putting into attracting new members when you end up convincing only one or two to join – the answer is a resounding ‘yes’.

You never know the influence that one member will have on your community.

They could be the tipping point you’ve been waiting for.

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{ 4 comments }

Rocky February 15, 2014 at 1:48 am

Thanks for the valuable information, without a single leader in a community a group will not thrive but through giving tips from each member will surely work not only for the leaders but also for the followers.

Marvin Berlin February 23, 2014 at 9:44 pm

Pretty good article. We have found it difficult to build communities around our dental practice but have focused our efforts strongly in doing so. We are working to create and excitement with those that really love us and what we do. It’s all about relationships and building really good relationships with those around us.

JessicaRabbid March 15, 2014 at 3:04 pm

Community building is a cycle of recruitment and engagement and no matter how hard one tries there has to be ups and downs for people to feel involved and valuable.

james firth April 5, 2014 at 5:09 am

It only takes that one person that has the right contacts and specially if there heavy into social networking, Visitors are what makes or break a sites reputation. If you can drill down and get the right people on your social network then it is deemed to success but if you attract the wrong kind of people then it is doomed to fail. Great write up you have done here, Looking forward to more user feedback.

your friend. james.