In the early stages of community building, you’ll spend a lot of your time attracting new members.
You’ll seek out your ideal members, build relationships with them and invite them to join your community.
There’s no denying that this can be a labor intensive process.
Getting members on board one by one may seem like a lot of work (even too much work), with relatively little payback.
However, what many inexperienced community managers don’t realize is that most online communities reach critical mass thanks to a small group of hardcore members (as few as five – or even fewer).
These members are obsessed by your community.
They come up with new topic ideas, keep discussions alive, and make your community more attractive and inviting.
So, next time you’re wondering whether it’s worth all the time and effort you’re putting into attracting new members when you end up convincing only one or two to join – the answer is a resounding ‘yes’.
You never know the influence that one member will have on your community.
They could be the tipping point you’ve been waiting for.