The importance of creating content

by Martin Reed on 11 March 2007 in Snippets

You are at work and called to a meeting. You turn up, but nobody is there. You leave. The following day you are called to the same meeting. Again, nobody is there. How long before you stop going to the meeting altogether? It’s exactly the same for visitors to a website – if they arrive at your website and there is no fresh content, they will leave. This is particularly the case for community websites.

Community websites rely on constant communication and interaction. Without this there is no community. You may have a new community with only a few members – in this case you have to take the lead and generate the fresh content yourself.

Think back to a forum you have recently visited. Did you become a member? What were the thought processes that went through your mind when you were deciding whether or not to be a member? The number of existing members? Sure that may have had some bearing but I have no doubt in my mind that you also considered how many new posts there were, and how old the existing posts were. The last thing you want to do is waste your time signing up to a forum just to talk to yourself!

It is essential, especially when starting out your website, that if nobody else is stepping up to the plate to make new posts or threads then it falls to you to do so. Regardless of whether it is a forum or a blog you must ensure that there is fresh content posted at least daily. Some bloggers such as John Chow submit new articles around three or four times a day. This ensures each time a users visits they have fresh, new content to devour which encourages visitors to return time and time again – something that is essential if you are to build a strong community.

Starting community websites from scratch is extremely difficult and requires a lot of hard work. It is essential that if you want your website to succeed, you post fresh content every day. As your community becomes established, you will be able to take more of a back seat when it comes to content creation. However, until this happens all this is down to you.

Want to succeed? Then get generating content!

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Zeeshan Muhammad March 13, 2007 at 11:11 pm

I have to agree, I sometimes get irritated when sites I find interesting fail to present fresh content on a weekly basis.

Also, I -really- liked your meeting analogy, made me stop skim reading and read the article as a whole :-)

Yogesh May 9, 2007 at 7:33 pm

I agree with you wholeheartedly, content is king.

Martin Reed May 9, 2007 at 10:56 pm

Zeeshan – my apologies for not responding to your comment sooner; it completely missed my radar!

I am glad you enjoyed the article and are enjoying the fresh content I am posting on the blog.

Yogesh – thanks for your comment, I am glad that you agree!

Alberghi October 1, 2007 at 11:22 pm

I agree! the content is the first thing that SE looks espacially google. content must be appreciatable by users to be a good content!

Martin Reed - Blog Author October 3, 2007 at 8:51 pm

Alberghi – Content is essential, but it should always be written for your human visitors. Search engines will crawl any old rubbish, but real visitors will not put up with content that is below par.

abbigliamento October 27, 2007 at 5:28 pm

The content must be updated especially on your home page because many times who search , search for newst content.

Martin Reed - Blog Author October 29, 2007 at 9:32 pm

abbigliamento – I agree that it is important to draw attention to your most recently updated content. Placing it on the homepage should certainly do that, although you must remember that not all visitors arrive at your site via the homepage.

Lutfi June 10, 2008 at 10:19 am

I agree that is content is a king. Updated blog is very important to keep our reader always come back, but what if I or you doesn’t have any idea to make a good content?

Martin Reed - Blog Author June 26, 2008 at 11:51 pm

Lutfi – Every now and then you will struggle when it comes to inspiration for new content. At these times, just take a break and think of something else. New ideas will often come to you when you least expect them. If you find that your writer’s block is happening increasingly frequently, perhaps you are in the wrong niche!

feamor January 16, 2010 at 10:58 am

If you have a new forum, with zero or few posts, of course there should be some content to keep your visitors and make them to contribute.

But when you entered a forum and see that most of the topics are created by admin, what will you think? I am not sure, how many topics should i create or how many posts should i send per day.

Before going online, is it a good approach to send posts from 2-3 different accounts which were all created by yourself?

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