It’s impossible to be a great community manager if the community you manage doesn’t have a mission statement. Without a mission statement, how do you know what kind of culture you’re trying to develop? How do you know what kind of content should be encouraged? How do you know what kind of members you want to attract?
A mission statement is critical if you want to build a successful online community. The mission statement will influence your community’s rules and guidelines. It will determine how you grow and it will remind you (and your members) of the community’s purpose.
So, how do you come up with a mission statement? I like to come up with the mission statement myself when building a community from scratch. As the community grows, I’ll revisit it and see if it needs to be adjusted (normally, it will).
At this stage you can also invite members to band together to write the mission statement themselves.
However you do it, just make sure your community has one.