As I have mentioned in previous articles, it is easy to forget that every visitor is a human being. It can be just as easy to forget that what appeals to people in the ‘real’ world can also appeal to them online.
Incorporate current events
Talk about current events on your website. Don’t limit such events solely to those that interest you, but tailor your coverage to the interests of your community.
If your community is based on a specific niche, then write or encourage debate on the topics that are relevant to your audience and community.
Put your own spin on events
It’s important that you don’t just write about the facts of an event – people can read this content anywhere online.
You need to ensure you put your own spin on events and really share your thoughts and opinions.
You may even want to consider ‘baiting’ your content with some controversy to encourage interaction within your community.
Eurovision can serve a purpose
Often these posts are highly sarcastic and written with my own cheap sense of humour, but the threads draw people in, encourage interaction and allow new visitors to really get a feel as to the personality of the Just Chat community.
Have you used current events within your community to encourage interaction? What events did you talk about? Was your strategy successful? Whatever your opinions, share them by leaving a comment below.