Are you blogging to make money? Are you blogging to make a name for yourself? Maybe you are just blogging for fun. Regardless of the reason, it is important that you determine how you want to be perceived. Work out who you want to be, and ensure that this comes across in your writing.
Why you need to decide how you want to be perceived
If you don’t know how you want to be perceived, then you won’t be writing in an appropriate style. If you want to be seen as an authority in your field, you need to be specific, accurate and concise. If you want to be an authority blogger, you need to avoid words like ‘probably’ or ‘perhaps’, and instead use words like ‘definitely’ and ‘I know’. If you want to be seen as professional, you need to avoid the use of slang and tone down, or even avoid, personal thoughts and opinions.
If you are writing without knowing how you want to be perceived by your readers, you will be sending them mixed messages. You will writing to everyone but catering to no-one unless you have a clear vision of who you want to be, and how you want to be known.
Convey who you are in your content
Writing is a hugely powerful medium and it is important that you strive to convey who you are through your writing. Unless you want to be perceived as a ‘grey suit’ devoid of personality, make sure some of it shines through in your content. If you want to maintain a professional image, you can still inject some personality into your blog by coming across as more relaxed in the comments section; not only does this allow people to see the real person behind the words, it also encourages people to get involved and submit comments in order to ‘tease out’ your real personality.
Keep your message consistent
Once you have decided on who you want to be and how you want to be known, it is important that you maintain this image. Just as you confuse readers if you don’t know who you want to be, you will confuse them just as much if you change your writing style on a regular basis. Of course, it is only natural that your writing style will evolve over time – just make sure that such changes are over the long term. The last thing you want is for readers to be unsure whose content they are reading.
People build relationships with people
Your readers don’t want to build a relationship with a machine. They want to build a relationship with you – the emotional, physical, human writer. A blog is an online community – you want to encourage loyalty and interaction. If you come across as a real person, who is clear and consistent with their image, you will find it much easier to build relationships with your audience.
Do you think it is important to have a firm understanding of how you want to be perceived as a blogger before you start or do you think you should let your readers make up their own minds? Do you think it is beneficial or even possible to manufacture a personality for yourself as a blogger? Share your thoughts and opinions by leaving a comment below.