Comments on: Ensure your community has a brand http://www.communityspark.com/ensure-your-community-has-a-brand/ Community Building Sat, 04 Sep 2010 23:34:05 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Martin Reed - Blog Author http://www.communityspark.com/ensure-your-community-has-a-brand/comment-page-1/#comment-15678 Martin Reed - Blog Author Thu, 17 Jul 2008 00:21:05 +0000 http://www.communityspark.com/ensure-your-community-has-a-brand/#comment-15678 <strong>John</strong> - That's a good example, and demonstrates the importance of consistent branding! John – That’s a good example, and demonstrates the importance of consistent branding!

]]> By: John http://www.communityspark.com/ensure-your-community-has-a-brand/comment-page-1/#comment-15539 John Sun, 06 Jul 2008 16:52:28 +0000 http://www.communityspark.com/ensure-your-community-has-a-brand/#comment-15539 I never really thought of how important color can be. The ING Direct example is great. Everytime I see Orange I think of them. I never really thought of how important color can be. The ING Direct example is great. Everytime I see Orange I think of them.

]]> By: Building a community: Creating a logo » Online Community Building http://www.communityspark.com/ensure-your-community-has-a-brand/comment-page-1/#comment-13286 Building a community: Creating a logo » Online Community Building Fri, 28 Dec 2007 15:02:18 +0000 http://www.communityspark.com/ensure-your-community-has-a-brand/#comment-13286 [...] community is to have a strong, brandable logo. As I have written before in an article entitled ‘Ensure your community has a brand’, it is important that your website is easily recognisable and memorable – one way of doing [...] [...] community is to have a strong, brandable logo. As I have written before in an article entitled ‘Ensure your community has a brand’, it is important that your website is easily recognisable and memorable – one way of doing [...]

]]> By: Martin Reed - Blog Author http://www.communityspark.com/ensure-your-community-has-a-brand/comment-page-1/#comment-3928 Martin Reed - Blog Author Fri, 06 Jul 2007 11:19:39 +0000 http://www.communityspark.com/ensure-your-community-has-a-brand/#comment-3928 Thanks for your comment, Andy. I think that bold colours really can make a site stand out from the rest - as long as the overall colour scheme is effective and attractive. Your colour scheme certainly is bold and memorable which should really help you to brand your product. Perhaps it is a little confronting where you have used it as a background colour outside the header, but overall I think it is great. I definitely think that strong colours were a consideration for Virgin and Coca-Cola - especially when you consider that Coke's product has to sit on a shelf of competing products. Drawing a consumer's eyes to your own product definitely gives you an advantage. Thanks for your comment, Andy. I think that bold colours really can make a site stand out from the rest – as long as the overall colour scheme is effective and attractive.

Your colour scheme certainly is bold and memorable which should really help you to brand your product. Perhaps it is a little confronting where you have used it as a background colour outside the header, but overall I think it is great.

I definitely think that strong colours were a consideration for Virgin and Coca-Cola – especially when you consider that Coke’s product has to sit on a shelf of competing products. Drawing a consumer’s eyes to your own product definitely gives you an advantage.

]]> By: Andy http://www.communityspark.com/ensure-your-community-has-a-brand/comment-page-1/#comment-3914 Andy Fri, 06 Jul 2007 05:51:56 +0000 http://www.communityspark.com/ensure-your-community-has-a-brand/#comment-3914 Interesting stuff Martin, especially about colour. As it's hard to differentiate with basic and boring blues, I went with a bold reddish-pink for my website. I've tried to use colour and design to push the site as an exciting, youth-oriented place to be for both guys and girls. Still, my dad told me he feels the colour red is confronting. Do you think that was a consideration for virgin/coke ? Interesting stuff Martin, especially about colour.
As it’s hard to differentiate with basic and boring blues, I went with a bold reddish-pink for my website.

I’ve tried to use colour and design to push the site as an exciting, youth-oriented place to be for both guys and girls.

Still, my dad told me he feels the colour red is confronting. Do you think that was a consideration for virgin/coke ?

]]> By: Martin Reed - Blog Author http://www.communityspark.com/ensure-your-community-has-a-brand/comment-page-1/#comment-3901 Martin Reed - Blog Author Fri, 06 Jul 2007 00:55:15 +0000 http://www.communityspark.com/ensure-your-community-has-a-brand/#comment-3901 Thanks for your comment, Russ. I couldn't agree more - deciding on your branding strategy is extremely challenging. If you do it properly though, the rewards can be immense. Thanks for your comment, Russ. I couldn’t agree more – deciding on your branding strategy is extremely challenging. If you do it properly though, the rewards can be immense.

]]> By: Russ http://www.communityspark.com/ensure-your-community-has-a-brand/comment-page-1/#comment-3900 Russ Fri, 06 Jul 2007 00:36:35 +0000 http://www.communityspark.com/ensure-your-community-has-a-brand/#comment-3900 I think that creating something that will remind people of your site is very important, whether it is a colour, a logo, or anything else. The hard part is decided what that should be, and implementing it throughout your site and elsewhere. If it can work, then you have a very powerful tool. I think that creating something that will remind people of your site is very important, whether it is a colour, a logo, or anything else. The hard part is decided what that should be, and implementing it throughout your site and elsewhere.

If it can work, then you have a very powerful tool.

]]> By: Martin Reed - Blog Author http://www.communityspark.com/ensure-your-community-has-a-brand/comment-page-1/#comment-3800 Martin Reed - Blog Author Wed, 04 Jul 2007 15:15:17 +0000 http://www.communityspark.com/ensure-your-community-has-a-brand/#comment-3800 A slogan can definitely be used to strengthen the brand of your community, as can your use of the colour blue. My articles are primarily designed to get people thinking - it looks as though this one has succeeded in doing just that! A slogan can definitely be used to strengthen the brand of your community, as can your use of the colour blue.

My articles are primarily designed to get people thinking – it looks as though this one has succeeded in doing just that!

]]> By: Smiley http://www.communityspark.com/ensure-your-community-has-a-brand/comment-page-1/#comment-3790 Smiley Wed, 04 Jul 2007 11:41:37 +0000 http://www.communityspark.com/ensure-your-community-has-a-brand/#comment-3790 Come to think of it, I don't have a logo! But, I am famous for being a tad obsessed on the colour blue. Everything has to be blue, of course. The site design, the chat software, the message boards. Blue, blue, blue. And I always use my slogan. "<i>Your</i> friendly e-community" http://www.imageshock.eu/img/your-friendly-ecommunity.jpg I guess even the "e-community" part is a brand. I always use that term when referring to the site, and the users aren't users, they're "members of the e-community" Just tiny little things like that to try and make them feel appreciated and valued, which they are! Without users your community isn't a community at all! I like to tell my users that the site/community is THEIR community, I simply provide it, and the rest is up to them. Of course, I guide the community, but I think my approach makes them feel important and like they're actually part of the site and are the ones building it. My kind of banter is kind of a brand in its own. It seems all new users tend to pick it up and after a few weeks are using my lines and joining in with my banter on the boards! I may have to think about a logo. Come to think of it, I don’t have a logo!

But, I am famous for being a tad obsessed on the colour blue. Everything has to be blue, of course. The site design, the chat software, the message boards. Blue, blue, blue.

And I always use my slogan. “Your friendly e-community”

http://www.imageshock.eu/img/your-friendly-ecommunity.jpg

I guess even the “e-community” part is a brand. I always use that term when referring to the site, and the users aren’t users, they’re “members of the e-community”

Just tiny little things like that to try and make them feel appreciated and valued, which they are! Without users your community isn’t a community at all!

I like to tell my users that the site/community is THEIR community, I simply provide it, and the rest is up to them.

Of course, I guide the community, but I think my approach makes them feel important and like they’re actually part of the site and are the ones building it.

My kind of banter is kind of a brand in its own. It seems all new users tend to pick it up and after a few weeks are using my lines and joining in with my banter on the boards!

I may have to think about a logo.

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