Online Communities | Articles

3rd March, 2009 | Community Development | By Martin Reed - Community Manager

Important community building questions

community building questions pdf

I don’t like seeing online communities fail. They are a wasted opportunity and can even damage the brand they were built to enhance.

Let’s set ourselves a challenge for 2009 2010 – let’s increase the proportion of successful online communities. We can’t build a successful community just by throwing money at it. We can’t build a successful community just by offering the best technology and features.

We need to know why we want to build a community before we ask ourselves how.

Please download my Community Building Questions PDF and share it with as many people as you can. If we ask ourselves more questions before we attempt to build communities, maybe more of them will be successful.

community building questions


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23 Responses to “Important community building questions”

  1. lchislett:

    This is very helpful for the work I am doing in establishing on-line education communities within a knowledge management system the NYC Schools has created for this purpose.

  2. Mr Woc:

    Hi there

    I will indeed download it, any rules on passing this on to others ?

    Woc

  3. Martin Reed - Blog Author:

    lchislett – Sounds fascinating! I hope the document helps.

    Mr Woc – Please share the file with anyone and everyone; just don’t edit the document or reproduce the work claiming it to be your own. I want this document to be read by as many people as possible.

  4. Amish:

    Have downloaded and shall strictly follow your guidelines given to Mr Woc. Thanks.

  5. Amish:

    In the questionaire, two questions that intrigue me are:

    10. Is your company flexible and adaptable enough for an online community?
    11. Do you have complete management buy-in? If not, how will you get it?

    How would you put it if I am the company? The sole proprietor?

  6. Martin Reed - Blog Author:

    Amish – If you are a sole proprietor, the same questions apply – just slightly reword them. Is your business flexible enough, and are you open to change according to the demands of your customers in the community? Are you determined to make a success of the community? Are your staff (if applicable) on-board?

  7. Nicole Price:

    Thanks for the PDF. It is going to be a useful resource.

  8. Rona:

    Will download it immediately. it is encouraging to know that there are people who are really enthusiastic about keeping the online communities alive and ever present for everyone who is interested…

  9. Construire sa communauté : quelques questions à vous poser… avant :) | Manager une communauté:

    [...] vous ne connaissez pas son blog, je vous le recommande. Il vient d’y publier un petit document où il compile 40 questions à se poser avant de construire sa [...]

  10. Edward:

    It’ll take me a while to digest everything properly, but just wanted to say thanks! :) This is a great resource.

  11. jennifer:

    Just downloaded it but wanted to say that Martin, you are a cutie!

  12. Newsflash: Building an online community is hard work | Community Building & Community Management:

    [...] up, make sure you ask yourself some important questions. Figuring out how to attract members and engage them in conversations shouldn’t be done after [...]

  13. Dave S.:

    Martin, all that I can say is bravo. You nailed down the key element of community building: “Form Follows Function”. If you ignore that reality your community will surely suffer a fate much less desirable than success. I wish I wasn’t speaking form a position of experience, but for those doing it now, take time to answer the questions that Martin asks in his download. You will be that much more successful (or prepared for what you are ready to face) by answering them honestly. Thanks

  14. Les 7 péchés capitaux du Community Manager | Manager une communauté:

    [...] ne saurai trop vous recommander de vous poser les bonnes questions AVANT, et pas après. Ce petit document devrait vous y [...]

  15. Ken Fink:

    That was really a big and good list of questions. As such I do not intend to have a community of my own, but yet, it seems to be a good resource to have a possession of!

  16. Laura:

    Downloading it now and will be sure to pass it on!

  17. john detitta:

    Thanks for the PDF. Downloading it and I’ll take some ideas from it.

  18. 95 things I have learnt in 9 years of community building | Community Building:

    [...] 1. You need to know why you want an online community. [...]

  19. David:

    This is the third post I have read on this site about building online communities and I must say the advise here is excellent. I have seen such potential in some online communities only to see them fail pretty quickly. People don’t realise that to build something good you need to be in it for the long haul.

  20. Peter:

    I find that a lot of communities grow quickly because they get something that is free.Once that has been received it fails.You really need a little something extra to encourage people to stay.Good content is a must

  21. How to build an online community | Community Building:

    [...] yourself (and your company, if applicable) a lot of questions before going any [...]

  22. Paul:

    Thanks. I just downloaded this and will read it later tonight.

  23. Community building doesn’t always begin at home | Community Building:

    [...] of the questions I ask in my community building questions ebook [...]

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