I don’t like seeing online communities fail. They are a wasted opportunity and can even damage the brand they were built to enhance.
Let’s set ourselves a challenge for 2009 2010 2011 – let’s increase the proportion of successful online communities. We can’t build a successful community just by throwing money at it. We can’t build a successful community just by offering the best technology and features.
We need to know why we want to build a community before we ask ourselves how.
Please download my Community Building Questions PDF and share it with as many people as you can. If we ask ourselves more questions before we attempt to build communities, maybe more of them will be successful.