EDIT – On 28 May, Mitch revived his blog. Let’s hope he sticks with it this time around!
I have seen some site owners use SitePoint’s Marketplace as a way of building awareness and generating traffic rather than as a way of actually selling their site. Based on what I know about Matt I believe this to be a genuine sale.
The price for Net Business Blog at the time of writing this article is $5,000 with a ‘buy it now’ of $20,000. Whilst I would be surprised if it sold for the ‘buy it now’ price, I have no doubt it will go for more than the current bid of 5k.
I really do hope that whoever takes over Net Business Blog is able to continue creating excellent content and can maintain the great reputation that Matt’s blog currently has in the blogosphere. In such a short time, he really has achieved great things.
Whilst Mitch’s blog just disappeared (the domain name was for sale at one point, but not the content), Matt has taken the decision to sell the entire blog. This is an interesting move as it will determine just how much value a blog has if divorced from its author.
How can blogs without their author be valued?
I believe that blogs can hold a significant amount of value without their authors; if the content is original and of high quality, it will command value. Similarly, the traffic and branding will have a monetary worth.
The difficulty comes once you separate the blog’s author from the blog itself. At present, I feel my blog would have minimal value if I were to sell. This is because most of this blog’s value comes from me – I write the content, include my personal opinions and offer my own personal advice.
Any new owner of an established blog would need to have knowledge in the newly acquired blog’s niche, or have access to writers that do.
I believe it is a huge challenge to purchase a popular and well-established blog. Keeping it successful and well respected in the blogosphere would require a lot of dedication and hard work; blogs are often personal and highly representative of their author.
I truly hope that Net Business Blog will remain a useful resource and maintain its success after the sale, and I wish the new owner the very best of luck.
Your view on blog sales
What is your opinion on the sale of blogs? Do you believe they are different from the sale of other websites? Do you think it is harder to value a blog compared to other websites?
Whatever your opinions, share them with other readers by leaving a comment below.