Net Business Blog up for sale

by Martin Reed on 25 May 2007 in Snippets

Net Business Blog for sale

Not long after Mitch Harper decided to throw the towel in on his blog (, another blog on my list of daily reads – – is up for sale.

EDIT – On 28 May, Mitch revived his blog. Let’s hope he sticks with it this time around!

I have seen some site owners use SitePoint’s Marketplace as a way of building awareness and generating traffic rather than as a way of actually selling their site. Based on what I know about Matt I believe this to be a genuine sale.

The price for Net Business Blog at the time of writing this article is $5,000 with a ‘buy it now’ of $20,000. Whilst I would be surprised if it sold for the ‘buy it now’ price, I have no doubt it will go for more than the current bid of 5k.

I really do hope that whoever takes over Net Business Blog is able to continue creating excellent content and can maintain the great reputation that Matt’s blog currently has in the blogosphere. In such a short time, he really has achieved great things.

Whilst Mitch’s blog just disappeared (the domain name was for sale at one point, but not the content), Matt has taken the decision to sell the entire blog. This is an interesting move as it will determine just how much value a blog has if divorced from its author.

How can blogs without their author be valued?

I believe that blogs can hold a significant amount of value without their authors; if the content is original and of high quality, it will command value. Similarly, the traffic and branding will have a monetary worth.

The difficulty comes once you separate the blog’s author from the blog itself. At present, I feel my blog would have minimal value if I were to sell. This is because most of this blog’s value comes from me – I write the content, include my personal opinions and offer my own personal advice.

Any new owner of an established blog would need to have knowledge in the newly acquired blog’s niche, or have access to writers that do.

I believe it is a huge challenge to purchase a popular and well-established blog. Keeping it successful and well respected in the blogosphere would require a lot of dedication and hard work; blogs are often personal and highly representative of their author.

I truly hope that Net Business Blog will remain a useful resource and maintain its success after the sale, and I wish the new owner the very best of luck.

Your view on blog sales

What is your opinion on the sale of blogs? Do you believe they are different from the sale of other websites? Do you think it is harder to value a blog compared to other websites?

Whatever your opinions, share them with other readers by leaving a comment below.

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Cool May 25, 2007 at 10:54 pm

Story also got on digg

Martin Reed May 25, 2007 at 11:22 pm

Hey Cool – always someone there to beat me to it, eh? Well at least I wrote an article rather than just linking to the auction ;)

Do you think blogs can hold their value once separated from their author?

Kumiko May 26, 2007 at 1:12 am

I think the site has been a success based on the quality of Matt’s articles and his promotion techniques. Whether it’ll still be successful as “NetBusinessBlog” without Matt will be interesting to see!

Stuart May 26, 2007 at 2:52 am

Whilst I have no plan to sell up anytime soon it’ll definitely be interesting to see how much the blog goes for ::)

Brown Baron May 26, 2007 at 8:30 am

I think a blog’s value is directly tied to the author. The readers and subscribers are there because they like the author’s writing style. If the author leaves the blog, it’s almost a certainty that the blog’s following will leave too. There are always exceptions of course.

Marti May 26, 2007 at 8:46 am

To me a blog value without its author is vastly reduced. If the new owner doesn’t start pushing quality and relevant content as soon as he takes over, readers will be lost quickly. And usually the blog is successful because the author is pushing content that not everyone can make…

This is opposed to some regular sites where the content is either user-submitted (and as such requires little knowledge from the owner) or static (which gives the new owner time to learn on the subject and improve the site)

Martin Reed May 26, 2007 at 9:11 am

Thank you for your comments, everyone.

Kumiko – I couldn’t agree with you more. Net Business Blog has been a runaway success in such a short period of time. It will certainly be interesting to see how the blog does without Matt at the helm.

Stuart – I think it is only natural that we are curious as to the monetary value of the fruits of our labour! I hope you won’t be selling up soon, too – I won’t have any blogs left to read at this rate!

Brown Baron – At the moment, I am very much in agreement with your view that the continued success of a blog is strongly dependent on its author. Without the author, who knows what will happen with Net Business Blog.

Marti – Again, I agree with your opinion on this. Even if the new owner publishes fantastic new content, the change in writing styles may put some regular readers off.

Josh Buckley May 26, 2007 at 2:26 pm

Interesting sale, i may consider bidding on that one.

Martin Reed May 26, 2007 at 2:31 pm

The situation becomes even more interesting! Let me know if you decide to bid, Josh!

Wedding Blog May 27, 2007 at 2:40 am

I totally agree…I can’t imagine NetBusinessBlog w/ out Matt. The value of the site is based on his knowledge and insight and it’s risky to sell it. Personally, I would bring in guest authors and try to cut down on the time I spend but retain it for the cash flow. I for one would love to write for no pay on net business blog. I think he could increase the revenue (100% profit by the way) to $3,000/mo+ and significantly cut down his commitment at the same time.

Biscuit May 27, 2007 at 11:12 am

I believe that a Blog’s value is solely determined by the Author(s) that post on it.
An old school newspaper relies on the quality of the content written by its writers. If one of there main writers leave it can be detrimental on the quality of the newspaper and they would loss readers. My Father for example by his newspaper based on two people that write for it. If they were to go to another paper, so would he.
You can however buy traffic but if you don’t keep up the qulity you may as well have just started off fresh.
However I will be keeping a eye to see how things unfold.

Martin Reed May 27, 2007 at 12:10 pm

Wedding Blog – Thanks for your comment, I couldn’t find your name over on your blog so I hope it’s OK to address you as ‘Wedding Blog’!

Bringing in guest authors could have been an alternative, but you would still have the issue of maintaining quality and retaining readers to the blog once the main author has left.

I think if Matt had taken that choice, he still would have been involved with quality control and general maintenance which it seems like he no longer wanted to do any longer.

Biscuit – I agree with you. The author of a blog is the blog. Once the two are separate, you just have a site with old content. It will be interesting to see what happens with Net Business Blog after the sale.

Austin Luna May 27, 2007 at 12:45 pm

Since it doesn’t seem very profitable to create, raise, and then sell blogs like the Net Business blog for profit, there must be a great opportunity on the horizon for him.


First time reader of your blog and I must say that this blog’s dark background combined with all this quality content tells me that your on point.

Looking forward to future posts here.

Martin Reed May 27, 2007 at 1:55 pm

Hey Austin – Welcome to the blog, and thank you for your comment. I agree with you; I don’t think anyone should create a blog with the sole intention of selling – I think blogs hold a completely different kind of value to other sites.

It will certainly be interesting to see how Matt gets on with his next project.

Thank you for your encouraging comments about the content here at Community Spark. Are you a fan of the dark colour theme, too?

Chris Stark May 29, 2007 at 8:10 am

One thing to also think about is the fact that someone buying netbusinessblog also gets all of Matt’s existing content. A lot of the stuff he has written has been linked excessively in the blogosphere and will probably hit on dozens of long and short tail keywords and google searches for a long time.

You could take his blog, throw in a monetization method like adsense that takes care of itself, and simply let the existing content earn you income over time.

Even though the author is gone, his solid content is still there being indexed.

piggybank May 29, 2007 at 11:48 am

depends on the type of blog, i think.

Martin Reed May 29, 2007 at 12:54 pm

Chris – Thanks for your comment, and welcome to Community Spark. There is no doubt that there is a lot of original, quality content in the blog.

If it isn’t regularly updated it will soon become increasingly irrelevant, outdated and valueless though.

Therefore I think it is still important that the new owner keeps the blog alive in order to maintain and improve its value.

piggybank – Definitely. If the new owner is looking for a financial return, there is obviously more scope from a business blog than an ‘I love fluffy pink bunnies’ blog! ;)

David Wilkinson May 29, 2007 at 9:58 pm

It will be a shame to see Matt go… What will NetBusinessBlog become? Nice post – Martin. :)

Martin Reed May 29, 2007 at 10:43 pm

Hi David – thanks for your comment. It is always a shame to see the bloggers you respect and read regularly throw in the towel.

It will be interesting to watch the blog when the new owner takes over to see how successful a blog can be without its original author.

Buying a Website May 30, 2007 at 2:33 am

I think part of the reason that these blogs are going up for sale is because the owners realize how much work running a blog can be.

Both of the blogs mentioned were aggressively promoted from their inception. If I had to guess, I would say that Matt spent more getting his blog rolling than the $5800 it is selling for. Even if he didn’t spend that much, $5800 certainly won’t be much considering the time he has put into it.

Martin Reed May 30, 2007 at 1:33 pm

Thanks for your comment. It would be interesting to know how much it cost Matt to get his blog to where it is today.

Whilst I don’t think it was as much as $5,000 I agree with you that it probably took some financial pushing.

Blogging is hard work – in my opinion the new owner will be taking on a new job more than a new website!

embuck June 6, 2007 at 8:21 pm

sold for 13,000 congrats well done

Martin Reed June 6, 2007 at 8:43 pm

Hi embuck – so it would appear, although it would seem that a different price was negotiated at the end of the auction. We’ll never know exactly what it went for at the end of the day!

adie June 8, 2007 at 12:24 am

Hello all,

I’m the new owner and I have huge plans for this blog. I hope you all stick around to see how things turn out.

Great to see so much interest in the sale, and to think I came across it by accident!

Martin Reed June 9, 2007 at 12:22 pm

Hi adie – Believe it or not, I was going to drop you an email with the link to this article; the comments have raised a number of really interesting and relevant points.

In any case, I am glad you dropped by and good luck with your new blog :)

Omar Kettani May 28, 2009 at 8:24 pm

I am a business broker selling businesses in Toronto. A blog can be compared to any other business. A blog can be sold if it generates profits. The amount of profits with determine the price. Even if the new owner is not as talented as the previous one, the blog will still generate traffic from Google and other sources based on previous articles. These profits are what the buyer is buying.

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