In this day and age of graphical sumptuousness and ‘Web 2.0‘ it is easy to forget about the humble text link advert as a revenue stream. I find text link adverts are my most profitable revenue stream – never disregard them!
Why text link adverts?
Visitors come to your site for content. Most of your content will be text based. Therefore, the attention of your visitors will be focussed on your text. Many regular Web users are blind to the standard graphical advertisements and their common placement points.
Incorporating text links into your copy will increase the exposure of the ads you are running and has the potential to earn you significantly more revenue than utilising graphical elements alone.
How to incorporate text link advertisements
If you are running graphical ads on your website, there should be text alternatives available. Ask your advertiser for text links – they will also often be able to provide you with copy that they know to be effective.
If you are a member of an affiliate network, you can simply login to your account and choose text link ads when searching for specific ads to display from your chosen merchant.
If you do not currently have ads on your site, and are interested in placing text link advertisements there are a range of options open to you. You may like to join an affiliate network – if you are in the UK a good resource to check out is Affiliates4U and their marketing networks section. They also have a smaller USA marketing networks section for those in America.
Never dismiss text advertisements
As mentioned earlier – it is all too easy to forget about the most basic form of advertising on your website. Text link ads can be highly effective – if you haven’t given them a try, you are missing out on a huge opportunity. Just remember to ensure your adverts are relevant to your audience.