Many of us monetise our websites through Google Adsense – indeed, AdSense is one of the revenue streams implemented on Just Chat. I only place the ads on the chat forum pages; other areas of the site are monetised through other advertising and affiliate programs. I thought I had optimised and implemented AdSense quite well – until I was inspired by Google’s AdSense Optimisation Webinar.
Here is how my previous AdSense implementation looked:
Screenshot showing Just Chat’s previous AdSense implementation (click to enlarge)
I thought I had done a pretty good job – the colours were the same as the chat forum login box, which I hoped would attract the eyes of my visitors. However, after some experimentation and inspiration from the Google Webinar, I decided to change the colours and appearance:
Screenshot showing Just Chat’s new AdSense implementation (click to enlarge)
As you can see, I changed the background colour to match the site’s overall background. I changed the link colours to match the rest of the site, and removed the ad block’s border.
Now, I won’t reveal specific revenue or click through rate figures, but I will say that my daily revenue from AdSense TRIPLED after implementing this change.
My biggest regret? Not paying enough attention to AdSense optimisation sooner – I have been running AdSense for about two years now. It isn’t a good feeling when I think of all the money I have lost by not optimising this ad block earlier.
Don’t make the same mistake yourself – watch the Google Webinar and get optimising your ads! Post your success / failure stories here – it will be good reading, and inspiration for others.