Optimising Google Adsense

by Martin Reed on 8 April 2007 in Snippets

Many of us monetise our websites through Google Adsense – indeed, AdSense is one of the revenue streams implemented on Just Chat. I only place the ads on the chat forum pages; other areas of the site are monetised through other advertising and affiliate programs. I thought I had optimised and implemented AdSense quite well – until I was inspired by Google’s AdSense Optimisation Webinar.

Here is how my previous AdSense implementation looked:

Just Chat�s old AdSense Implementation

Screenshot showing Just Chat’s previous AdSense implementation (click to enlarge)

I thought I had done a pretty good job – the colours were the same as the chat forum login box, which I hoped would attract the eyes of my visitors. However, after some experimentation and inspiration from the Google Webinar, I decided to change the colours and appearance:

Just Chat�s new AdSense Implementation

Screenshot showing Just Chat’s new AdSense implementation (click to enlarge)

As you can see, I changed the background colour to match the site’s overall background. I changed the link colours to match the rest of the site, and removed the ad block’s border.

Now, I won’t reveal specific revenue or click through rate figures, but I will say that my daily revenue from AdSense TRIPLED after implementing this change.

My biggest regret? Not paying enough attention to AdSense optimisation sooner – I have been running AdSense for about two years now. It isn’t a good feeling when I think of all the money I have lost by not optimising this ad block earlier.

Don’t make the same mistake yourself – watch the Google Webinar and get optimising your ads! Post your success / failure stories here – it will be good reading, and inspiration for others.

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2 BROS BLOGGING May 19, 2007 at 2:53 am

Good post. I’ve actually never watched that Webinar and have been using Adsense for a while. I’ve having to view it this weekend.

Martin Reed May 19, 2007 at 11:37 am

Thanks for your comment – I hope the Webinars are useful to you. This article shows that a little experimentation with your ads can reap large rewards!

The Happy Rock August 4, 2007 at 3:39 am

I will have to give the blending tip a try. I am not getting many clicks, but I made the ads with a blue rounded border. They are quite obvious. Hopefully this improves click thru some.

Martin Reed - Blog Author August 8, 2007 at 1:29 pm

The Happy Rock – I found that removing the border and matching the background of the ads to blend in with the rest of my site really helped my click through rate. Many other webmasters have found the same – try to blend the ads as much as possible so they look like the rest of your site and you should see better results.

Bollywood October 27, 2007 at 6:26 pm

On my website there are many pageviews but not clicks .. i don’t know how to improve my Cclick rate.

Martin Reed - Blog Author October 29, 2007 at 9:54 pm

Bollywood – You need to continue experimenting in order to achieve the best results. Play around with where you display the ads, change their size, change their appearance. Keep on trying new things and never stop! You can always improve your revenue through experimentation and it should be a continuous process.

Tom August 29, 2008 at 9:06 am

Yeah blending the ad with the rest of the menu layout was definitely a good call. I’m amazed that it TRIPLED the number of clicks… I can’t believe people are affected by aesthetic things like this so much…

Martin Reed - Blog Author October 6, 2008 at 8:47 pm

Tom – Exactly; that’s why I always tell people to never stop experimenting! Even the smallest changes can make the biggest differences.

Chuck October 10, 2008 at 5:43 pm

The webinars are key. They have saved me lots of time. Do you feel you have had success with Adsense. They are so many stories out there its hard to tell which ones are actually legit.

Martin Reed - Blog Author October 23, 2008 at 9:25 pm

Chuck – I am glad you found the webinars useful. Yes, I feel I have had success with AdSense however it really frustrates me that publishers have no control over the type of ads that appear on their sites – the contextual advertising doesn’t always get it right.

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