There are a huge number of blogs dedicated to the subject of blogging. Many of these bloggers argue that posting high quality blog articles on a weekend is a waste of time as their audience will often be reduced and therefore their articles will receive less exposure and attention compared to those posted during the week.
I disagree, and in this article I will outline why.
All blogs are different
Just as people are different, so are blogs. Just because some blogs see a dip in readership or visitors over the weekend, it doesn’t mean you can expect the same from your audience.
Study your own traffic logs – understand your readers and visitors. Never assume that readership patterns for one blog are the same for yours.
Don’t forget the first time visitor
Just because the majority of your blog readers don’t visit over weekends, this still means that a minority do. Are they expected to put up with lower quality articles in return for their loyalty?
Have you considered the first time visitor who may drop by? Do you really want them to come to your blog for the first time only to see an article that you consider to be of a lower quality than usual? Remember that you only have one chance to create a positive first impression.
People check for all unread content
Even if you do find a readership pattern emerging, it is worth remembering that even those who may well skip your site over the weekend will often check your blog for all new articles once they return.
You may regret posting low quality content over the weekend when you consider that all those readers who are accustomed to your high quality articles during the week are also reading your weekend tripe, but they are doing so on Monday when they return to their Web surfing / RSS reading.
Be consistent and earn a positive reputation
Regular readers will quickly notice any change in the quality of your blog articles or writing style. Inconsistent quality may result in readers leaving your blog for others they know offer more consistency.
Blog readers want quality articles, and they want this quality to be consistent. Don’t spend time writing articles you know are of a reduced quality simply because your traffic numbers are lower on particular days.
Be consistent and earn a strong reputation for quality articles and authority in your blog’s niche. If you don’t want to write good quality articles, don’t write at all.