I’m not talking about making your online community confusing or difficult to use.
Instead, there should be at least one part of your online community that only ‘insiders’ understand.
One of the biggest threats to online communities is growth.
From a member’s perspective, it’s impossible to be friends with everyone. The larger the community, the more noise it generates and the more distracting it can become.
Make sure older members don’t get crowded out or marginalized.
As a community grows, it needs to have elements that make sense only to certain members. As a result, they’ll always be able to recognize a small part of the community as truly their own – regardless of how it evolves and changes over time.
A very small number of Insomnia Land members are part of the ‘Goat Worshipping Sleep-Challenged World Dominators Club’.
That title appears under their username whenever they make a post.
This makes absolutely no sense to anyone but those on the ‘inside’.
And that’s exactly how it should be.