I came across the website StumbleUpon a few weeks ago and thought I would give their advertising program a try. Basically, StumbleUpon is a browser add-on which allows you to easily find new websites which may be of interest to you.
Screenshot of the browser plug-in
You simply click on a category that interests you, and you are sent to a website associated with that genre. You can then rate the website which generates collaborative opinions of a website’s quality.
Their advertising program allows you to have your website included in one of the categories, allowing you to target traffic to your site. Because users are sent straight to your site, each ‘Stumble’ will equate to one visitor. With around 2 millions users, the cost of 5 cents per targeted visitor seemed worthwhile for me to try out for Just Chat.
Unfortunately after signing up on Saturday, I did not receive the activation link. I tried to sign up again yesterday, and once again no activation link was sent. I checked all spam filters, but nothing. Similarly John Chow has reported problems with StumbleUpon’s advertising program. His blog was placed into the ‘Cars’ category simply because he has images of cars in his header – he asked for the category to be corrected and still heard nothing 24 hours later.
I guess here ends my experience with StumbleUpon’s advertising program. This really does go to show that if you do not satisfy your visitors (or customers in this case) people will go elsewhere. Your own website is no different. Look out for your users – they are the people who will determine whether your site is a success or a failure.