StumbleUpon take two

by Martin Reed on 14 March 2007 in Snippets

I finally managed to get an activation email from StumbleUpon by using my Yahoo! email address. I have no idea why the one sent to my business email address was not being received – I checked all the spam filters but am still clueless.

Anyway, I have decided to give StumbleUpon’s advertising program a try for Just Chat. My only concern here is that people will ‘Stumble’ onto the front page and then leave. Therefore I have taken a benchmark of the average number of ‘Bounces’ from Just Chat’s homepage. A ‘bounce’ is the word used by Google Analytics when a visitor visits a page (such as the homepage of your website) then simply leaves without navigating any further.

StumbleUpon works by loading the homepage of your site directly into the user’s browser, so by knowing what the bounce rate for Just Chat’s homepage is before using StumbleUpon I can determine just how many users from StumbleUpon are navigating around (ie actually using) Just Chat, and consequently how much value I am getting from the advertising spend.

I will set this all up tomorrow, and provide you with all the stats so we can see just how useful the advertising program will be for my website.

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granolajoe May 23, 2007 at 10:57 pm

You have a fantastic blog and a wonderful amount of insight about online communities.

However, changing the front page design of Just Chat would go a long way in reducing your bounce rate (if that’s something you want to focus on).

I can only speak for myself, but I can’t stand to see the front page for more than a second…I just have to close the tab.

Otherwise, I’d feel like I just suffered occular rape.

Martin Reed May 24, 2007 at 12:10 pm

Hi granolajoe – thanks for your comment. The bounce rate for Just Chat is really small; it has never crept above 20%.

In what ways do you think the home page could be improved? I am a big fan of design minimalism – the home page was specifically designed to be a simple entry point into the site.

I want people to come to Just Chat and spend time getting involved in the community rather than stare lovingly at the home page!