I finally managed to get an activation email from StumbleUpon by using my Yahoo! email address. I have no idea why the one sent to my business email address was not being received – I checked all the spam filters but am still clueless.
Anyway, I have decided to give StumbleUpon’s advertising program a try for Just Chat. My only concern here is that people will ‘Stumble’ onto the front page and then leave. Therefore I have taken a benchmark of the average number of ‘Bounces’ from Just Chat’s homepage. A ‘bounce’ is the word used by Google Analytics when a visitor visits a page (such as the homepage of your website) then simply leaves without navigating any further.
StumbleUpon works by loading the homepage of your site directly into the user’s browser, so by knowing what the bounce rate for Just Chat’s homepage is before using StumbleUpon I can determine just how many users from StumbleUpon are navigating around (ie actually using) Just Chat, and consequently how much value I am getting from the advertising spend.
I will set this all up tomorrow, and provide you with all the stats so we can see just how useful the advertising program will be for my website.