The power of testimonials in online communities

by Martin Reed on 16 June 2011 in Snippets

Testimonials are a great sales pitch for your online community. If visitors see genuine testimonials from real members telling them just how great the community is (and why), they’ll be more inclined to join.

If you’re lucky, you’ll receive unsolicited testimonials. Make sure you reply (always keep the spotlight on the member, not yourself), keep hold of them and use them in the following places:

1. Why register? Testimonials
2. Why get involved and contribute? Testimonials
3. Why sign up for this membership package over that membership package? Testimonials

When you’re thinking about joining an online community, which is more encouraging?

Call of Duty Black Ops Forum is a forum for all Call Of Duty Black Ops fans to discuss news, the campaign and multiplayer aspect of Black Ops, as well as seek support and share tips and cheat-cheats for Cod Black Ops.

Why join the Call of Duty Black Ops Forum?
James says: I’ve definitely become a better player since I’ve joined the community.
Mark says: I joined a new clan and become clan leader thanks to this community.
Natalie says: Thanks to the tips I’ve learnt from the forum, I get so many more ally requests.
Melanie says: From a n00b to a pro, all from the guides shared here by other members.

Notice that you’re always answering the question, ‘What’s in it for me?’ – that’s all the potential member cares about when they are deciding whether or not to join your community.

If you don’t have any testimonials to hand, just ask for some.

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