Way back at the beginning of the month, I wrote a post about the importance of engaging with your members. In the article I stressed the importance of welcoming new users to your community and ensuring all email enquiries are responded to quickly and accurately.
In this article I want to talk about yet another way of engaging with your members. Through email newsletters you can encourage your users to become long term, regular members of your community.
The benefits of email newsletters
- They remind your members that you exist!
- They reinforce your site’s brand
- They encourage users to return
- You can use them to highlight new site features
- If done right, they strenghten the feeling of community involvement
Before you even consider sending your members email newsletters, you must ensure you have their permission to do so. If you run a forum and want to email all registered members regular newsletters, you must make sure your members give you permission to do so. If any of them contact you to unsubscribe you must immediately honour that request.
If email newsletters are done badly, they can damage your website and the brand of your community. If done correctly however, they can reinforce the sense of belonging a user has to your community and encourage visitor loyalty.
Tomorrow I will post an article detailing common newsletter mistakes to avoid in order to help you maximise the value of your email newsletter campaigns.