If you are link building, you need to set yourself apart from all the other link exchange requests that popular sites receive. It is also extremely important that you undertake some basic research on every potential link exchange partner.
What you need to research
It is essential that you take the time to understand the site you are considering exchanging links with.
You need to make sure that they have a similar audience to the one you are targeting and that the audience they are attracting are of the type you want on your website.
Just Chat is an online community for adults. I lose count of the number of link exchange requests I receive from teen chat sites and teen communities. It is made very clear throughout Just Chat that the site is designed for those over the age of 18. Receiving link exchange requests from such sites just goes to show that the person who sent the email spent no time understanding my site and its audience.
This is a waste of their time, and mine.
Why you need to research
As I just touched upon, failing to undertake basic research will not impress the author of the site you wish to exchange links with.
If you are targeting a popular site, you need to consider the fact that they are likely to receive a huge number of similar requests every day. You need to stand out from the crowd and show that you have taken the time to understand their website.
If you fail to undertake basic research on every site you are considering approaching for a link exchange, you may find yourself attracting low quality traffic, or an audience you would rather didn’t get involved in your online community.
If you don’t do your research you are wasting your time
Poorly targeted visitors are worse than no visitors at all – they will consume your bandwidth and almost certainly leave within seconds. The time you spend in attracting visitors through link exchanges will be wasted if you are not exchanging links with relevant sites.
Don’t try to exchange links with as many sites as possible regardless of their subject or audience. Look for sites in similar subject areas as your own. Look for sites that are targeted at a similar audience. Look for sites that are attracting the type of audience you want in your community.
Spending a little more time considering appropriate link exchange partners is a far more effective use of time than going all out and linking with every site you come across.