If you have not already installed Google Analytics on your website, I would highly recommend it. Sure, you are giving Google details about your traffic but if you are running AdSense on your website they already know a lot about your site as it is! In my opinion, the knowledge and information your are given about your website traffic is well worth sharing with Google.
Earlier this month, I spoke about the importance of continually tweaking your website in order to keep it optimised and user friendly. Through the use of Google’s site overlay I have further optimised and tweaked the index page of Just Chat.
It is important for you to make your site’s most popular content the easiest to access. Using Google Analytic’s site overlay feature you can see just where people are clicking and make changes, should they be necessary.
Screenshot showing site overlay for Just Chat (click to enlarge)
As you can see from the screenshot, the most clicked sections of the site are the ‘chat’ and ‘epals’ links. Therefore I can assume these are the most important sections of the site to my visitors (further analysis can be done to prove these assumptions – I will post about this in a future article).
As you can see, the link for the message boards is not as popular as the link for the email penpals section – therefore it makes no sense for me to have the link and graphic for the message boards above that for the email penpals section.
By swapping these around, and having the links listed according to their importance to my visitors, I have made the site more user friendly. What is more, this took literally five minutes to do.
Screenshot showing revised site overlay for Just Chat (click to enlarge)
Not only have I rearranged the graphical elements, but I have also swapped around the text links based on the premise that a Western audience reads from left to right and placed the most important links to the left of the navigation bar.
This example demonstrates how important continuous monitoring and improvement of your website really is – I hope it inspires you to take another look at your site and see what improvements can be made.