It is hard getting a new community established. You rely on your members to establish a community, but new members will not join a community unless you have members to start off with!
In this article I will write about how you can promote your new community and gain knowledge and learn new things at the same time.
Seek out your visitors
Don’t sit back and wait for visitors to come to you – go out and find them for yourself. Work out what type of sites the visitors you are looking for will be visiting and search them out.
Once you are there, get involved in those communities. Don’t spam forums and don’t direct users to your website. Find out the signature policy of the forum you are visiting – many will allow you to link back to your site. Add your link, and get involved.
If you are adding valuable, informative posts you will soon become a respected member of that community. People will naturally be interested in your site as they will soon consider you an ‘authority’ on the site’s subject.
Learn as well as promote
In addition to this indirect promotion, you will also be learning new things. You will be learning what your target audience likes and dislikes. You will see what that site does that works, and what doesn’t.
As I have said in a previous article, you should always be aware of your competition. By using other communities that your target audience visit, you will be indirectly promoting your site, keeping an eye on the competition and learning more about your subject area and audience as you go along.
Don’t be worried about site owners or moderators considering you to be a spammer. As long as you contribute quality posts, you are adding value to their site. A signature link is the least a community owner will be happy to offer in return – but do double check their signature link policy.
Your promotion techniques
Do you employ similar promotion techniques? Does this approach work for you? Share your promotion tips and ideas by leaving a comment below.