As your community develops, you will really get to know many of the individuals that make up your site. You may even start to consider some as more valuable than others – but what makes one member more valuable than another?
Who is the most valuable member of your community?
Many people would say the most valuable member of a community is the one who posts the most content. I can understand why many people agree with this logic – particularly when it comes to new forums. The people that stand out the most in a new forum are very often the people who post the most often – this doesn’t make them the most valuable, though.
Have you considered the quality of the articles your members are contributing? The member who adds the highest number of new posts may be writing complete rubbish. The quieter member who only contributes a few times each week may be far more valuable if their posts are of a higher quality.
Everyone has a different opinion of value
You may decide you want quantity over quality during the early stages of your forum’s development in order to make your site look busy. Unfortunately, if your content is poor this may end up discouraging visitors from registering.
My opinion is this: quality reigns supreme over quantity every single time. It is better for a new visitor to your site to find 10 new posts of good quality every day, than 100 posts of complete dross.
Your most valuable members are those that contribute posts of the highest quality – these are the members you need to ensure you keep, nurture and encourage.
Value every member equally
I always recommend you take a mental note of your most valuable members. In the public eye though, you need to value every member equally. After all, it is the sum of every individual that makes your community a success. Even the members you consider less valuable will have their place – they can often bring light relief to a community, and prevent new visitors from feeling intimidated by serving up some light-hearted banter.
Perhaps it is time you rethought just who your most valuable members are. Perhaps it is also time you recognised that even those that you consider to be less valuable are still important to the success of your community. Who do you consider to be your most valuable members?