In the time that I have been running this blog, I have been approached by a few bloggers requesting link exchanges. I turned them down for the reasons I will outline in this article.
My blog’s design
This blog was specifically designed to be minimalist. I am a great fan of minimalism on the web, and feel that design should never get in the way of content.
Sure, adding a blogroll wouldn’t necessarily detract from this blog’s minimalist design, but once I start adding blogs I can see the list getting larger and larger until it takes up a huge area of my sidepanel.
Link exchanges do not nurture relationships
One of the things I love about blogging since getting involved, is the networking and relationship building with others who have similar mindsets and interests to mine.
Whilst blog link exchanges can establish an initial relationship, I feel that once the link exchange is established, the majority of these relationships will end.
Some bloggers look for a link exchange solely as a way of increasing their search engine rankings. When they have a permanent link established on your site, their interest in your blog ends.
Sure, you have a backlink in return but you have not built on the relationship as there is little incentive or interest now that you have that permanent link in place.
The alternative to blog link exchanges
When a blogger approaches me for a link exchange, my response is always the same.
Firstly, I thank them for their interest in my blog. I advise them that at this time, I do not exchange links but I am more than happy to mention (and link to) specific, quality posts they may make on their blog which I feel will interest my readers.
I advise them to remain involved on this blog so I keep their blog ‘on my radar’. Bloggers should also know they can always contact me if they feel they have recently published an article I may have an interest in.
The benefits of the ‘no link exchange’ policy
Bloggers now know that if they want a mention on my blog, they need to continue writing good quality articles on their own blog. This is not only good for them, it is good for the blogosphere as a whole.
Additionally, my suggestion of remaining involved in my own blog by posting comments ensures my blog benefits through increased interaction from readers.
I have now opened up the opportunities for further relationship building and networking. As we all know, interaction builds relationships – my blog benefits, their blog benefits, the blogosphere benefits. That is why I have a ‘no link exchange’ policy on this blog.
What are your opinions on my policy? Do you think this article raises some interesting points? Do you feel the only way to build traffic and success is through blogroll exchanges? Whatever your opinion, let me know by posting a comment below!