Your new community member’s true motivation

by Martin Reed on 18 August 2014 in Snippets

If you think every new member joins your community with the aim of actively participating and adding value, you’re wrong.

Most new members join purely for selfish reasons. They want to solve a problem.

That’s why you see so many new members ask a question very early on.

They aren’t interested in becoming a true member of the community (yet).

They’re in it for themselves.

The challenge for community managers is turning this individualism into something that will end up benefitting the entire community.

You do this by encouraging ever-increasing participation.

Over time, new members will see the community as something they want (and even feel obliged) to add to, not just take from.

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